Masters of Business Administration (MBA) are postgraduate degree programs in management, in their own league. The MBA is the traditional academic offer for management education. The universities answer to questions from business for a precise and profound qualification for the future and modern managers based on a standardized title. It is frequently shortened as MBA or M.B.A. and in opposition to the Master of Science (MSc) or the Master of Arts (MA) it without a doubt points to one program solely.
An MBA in Marketing is an academic program that gives students advanced instruction in a variety of areas in the field including such courses covering social media strategies, marketing communications, advertising and market research. Specific courses will vary depending on the curriculum of the institution.
Croatia is a good choice for students wishing to study in a place well known for its beautiful coast, its mix of Mediterranean and South-Eastern European charm and rich historical and cultural heritage.
MBA Degree in Marketing Studies in Croatia
ZSEM's MBA in Marketing prepares students for senior marketing positions in a variety of organizations, while also transferring ethical business values. The program fully taught in English by local faculty and many international lecturers from well-known universities worldwide combine an optimal number of courses in marketing theory (i.e. Consumer Behavior, Product Management and Design, Services Marketing, International Marketing) and qualitative courses (i.e. Marketing Research, Marketing Metrics, and Price Management.) [+]
Marketing is a central function in all successful modern organizations, regardless if they’re corporations, small or medium-size businesses, charities, and even in some government institutions. The importance of marketing in today’s society cannot be overstated; as technological advancements have made it easier for companies to find customers and markets in different parts of the world, marketing has become a complex activity that transcends the 4P’s; successful marketing is the key to the survival of many organizations.
Career options in marketing can also be very diverse. If you decide to make the leap and specialize your skills in this field, you can work for companies that engage in marketing activities such as brand management, strategic management, or new product development. Also, you can work for organizations that provide marketing services such as marketing research, advertising, public relations, or consulting.... [-]