This programme is specifically designed to provide:
An opportunity to develop knowledge and skills as a business manager in various work settings.
A platform to improve effectiveness in any present and future management roles.
Developing capabilities in the integration of knowledge, skills and personal qualities that are applied appropriately in response to various circumstances.
Duration:Full-time (1+ years)Part-time (2-3 years)
Award:Asia Pacific University (APU), Malaysia & De Montfort University, UK
Bachelor’s degree with minimum CGPA of 2.50 or equivalent as acceptable by the Senate; OR
Evidence of satisfactory English language skills is required for candidates where English is not their first language, such as IELTS 6.0 or above.
Who should attend
This programme is geared towards managers who wish to focus on enhancing and enriching management and critical decision-making skills in national and international organisations. In addition, middle and senior-level managers who are undergoing challenging tasks in the manufacturing and/or services sectors will find this programme useful towards career growth.
The Benefits of This Programme
On successful completion of this programme, you will be able to:
Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
Demonstrate innovative problem-solving skills that are capable of tackling global business management issues.
Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
Demonstrate the ability to devise and apply research and investigative methods within major business research paradigms.
Understand and critically analyse the contemporary business and management environment.
Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
Demonstrate personal effectiveness through effective self-management within the professional environment.
Modules & Project/Dissertation
This programme comprises 7 coursework modules and a major project (including a Research Methodology module). The modules take into consideration issues of management skills, marketing, managing strategy, change management, and leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.
Global Strategic Management
Strategic Marketing Management
Statistical Decision Making
Human Resource Management
ELECTIVE MODULES (CHOOSE 2)
Managing Creativity and Innovation
Behavioural Science, Social Media and Marketing Analytics
You will be expected to conduct effective research in relation to business for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of business.
Malaysian student fees:Course Fees:Total: RM 29,500 + £475
International student fees:Course Fees:Total: RM 36,800 (USD 9,315) + £475
All information is correct at the time of publication but is subject to change in the interest of continuous improvement.