The structure of the Master of Business Administration reflects the findings of a research survey conducted by the School of Business Administration focusing on the current and future needs of a cross-section of organizations across the UAE.
Therefore, the program is of great strategic relevance and offers practical and analytical solutions for the problems and challenges facing industry and other organizations in the Gulf region. Our Key Strengths
Our MBA program, offered by the School of Business Administration, focuses on meeting the current and future needs of business and government leaders in the Gulf region. The dynamic and competitive business environment of the 21st century calls for new management and leadership skills – our MBA will prepare you today, for the challenges of tomorrow.
Accreditation - Our program is accredited by the UAE Ministry of Higher Education and Scientific Research (MOHESR). We work closely with MOHESR to maintain the highest academic standards.
Highly Qualified Faculty - All MBA faculty members are internationally qualified and have worked in Canada, USA or Europe.
Double Concentration – Students can complete an additional group of four concentration courses to graduate with a double concentration.
Flexible Course Offering – Our MBA is designed to cater for students that work full time, therefore, we offer the option of taking classes either in the evening stream (Sunday-Wednesday 6:00-9:00 pm) or in the weekend stream (Friday & Saturday 9.00am-3:00 pm).
Duration of Program – Our MBA program consists of 12 courses, a student can take up to 4 courses in Fall & Spring, and 1 in Summer.
Convenient Downtown Location – The University is located near the Dubai International Financial Centre (DIFC) close to the Burj Khalifa.
Five Great Concentrations – All students complete a core of eight courses, and then select four more specialized courses to complete the MBA concentration of their choice in General Management, Human Resource Management, Islamic Banking, Finance, or Marketing.
How to Apply
COMPLETE AN APPLICATION FORM:
- Online: Apply online to any of our programs at:
- In person: Visit our campus for a personal tour and one of our officers would be pleased to help you complete an application.
The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management.
Program taught in: